Create an e-commerce site in Cameroon (Douala, Yaoundé) and in Africa

How to create a business site in Cameroon (Douala, Yaoundé) and in Africa?

Creation of an e-commerce site in Cameroon (Douala, Yaoundé): 7 steps to follow

Choose your product

If you have been dreaming of creating an e-commerce site in Cameroon for some time, you may already have a product in mind that you would like to sell.

This can be products you make, such as handmade furniture or handcrafted creations. It can also be products that you buy from a supplier at wholesale prices and resell them for a profit.

Once you have a product in mind, do some research to verify that there is a market for your product. If necessary, take stock of the competition to define your value proposition.

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Set your prices for your e-commerce site in Cameroon

Pricing can be one of the hardest things to figure out when running a new business.

If your price is too low, you will lose money or struggle to break even. Conversely, if your price is too high, you won’t make enough sales and you risk losing money on the whole business.

To determine the prices that are right for you, you must first determine the costs generated by your activity. This includes :

• the cost of the materials needed to manufacture your product,
• web hosting for your e-commerce site in Cameroon ,
• all taxes and duties,
• shipping costs,
• additional marketing and advertising costs,
• your salary…

Also, it is important to take into account the prices charged by your competitors when you set the price of your products.

On the other hand, if you are selling a physical product, it is essential to think about the logistics (storage, delivery, etc.) and the costs involved.

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Choose your e-commerce hosting in Cameroon

There are two ways to sell products on the internet: use a marketplace like Amazon and Durrell Market , or create an e-commerce site and brand of your own.

If you choose to create your own e-commerce site in Cameroon , there are many CMS (content management system), like WordPress for example, allowing you to build your site.

Also, e-commerce software like WordPress will allow you to easily list your products, set your price and add a shopping cart on the site. This ensures an intuitive process for you and your customers, so you can focus solely on selling.

Choose a domain name and a brand for your e-commerce site in Cameroon and Africa

To choose a good domain name, you will need to look for a name that is simple and related to what you are selling. You can also have fun finding puns.

However, you will need to be careful to choose a domain name that is not already taken.

Create your e-commerce site in Cameroon and Africa

Using a CMS can make this step much easier. Indeed, you can use a template that will serve as a model. You will therefore not have to start from a blank page to create your e-commerce site.

At this stage, you will also have to work on writing your product sheets to encourage your visitors to buy.

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Once you’ve set up your site, you need to do more than just add your products. In addition to product pages, your e-commerce site may also include the following pages:

• a homepage where you will find weekly offers and items for sale,
• an about page with a brief description of what you do,
• a contact or customer service page so customers can easily reach you,
• a blog on which you can share useful content with your visitors.

On the other hand, when setting up your e-commerce site, you will also have to consider the theme of your e-commerce site, additional plugins, Google Analytics settings, etc.

Get your SSL certificate for your e-commerce site in Cameroon

When you create your e-commerce site in Cameroon and Africa, make sure to install an SSL certificate. These certificates provide the green padlock you see next to URLs when shopping online. They protect the personal information of your customers.

In short, customers will give you their private payment information (or, more precisely, enter it into a form on your e-commerce site). So you need to make sure that the sensitive details will remain safe. An SSL certificate for your e-commerce site encrypts all sensitive information provided by customers.

Start selling!

Once you’ve launched your e-commerce site, you should start thinking about promotion. To attract Internet users to your site, there are channels to study. You can use content marketing, social media and paid search…

What is the price of an e-commerce site in Cameroon?

To know the price of an e-commerce site in Cameroon, you will have to take into account different elements. Here is a non-exhaustive list of deliverables and basic costs of an e-commerce site in Cameroon:

The domain name

The domain name is the name of your website. It is used to find and identify computers on the Internet. This is because computers use IP addresses, which are a series of numbers. However, it is difficult for humans to remember strings of numbers. This is why domain names were developed and used to identify entities on the Internet rather than using IP addresses.

Furthermore, a domain name can be any combination of letters and numbers, and it can be used in combination with different domain name extensions, such as .com, .net and more.

The domain name must be registered before you can use it. Each domain name is unique. No two websites can have the same domain name. If someone types in www.yourdomain.com, they will go to your website and no one else’s.

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Accommodation

Web hosting is a service that allows organizations and individuals to post a website or web page on the Internet.

A host, or web hosting service provider, is a company that provides the technologies and services necessary for the e-commerce site or web page to be viewed on the Internet.

Websites are hosted or stored on special computers called servers. When people want to visit your website, they just type your website address or domain into their browser. Their computer will then connect to your server and your web pages will be delivered to them through the browser.

Which host to choose for an e-commerce site ? Most web hosts require you to own your domain in order to host with them. If you don’t have a domain, hosting companies will help you buy one.

The price of accommodation may vary depending on different factors. However, the average price for web hosting is between €144 and €360 per year.

The development of the e-commerce site in Cameroon

This part includes the personalized development of the site, the configuration of the database, the implementation of the e-commerce CMS etc.

The time required to complete this phase, and therefore its price, varies depending on the number of products, pages, the level of customization and the sophistication of the desired e-commerce functionality.

Ongoing maintenance of the CMS

The cost needed to maintain the CMS and the database varies depending on the size of the e-commerce site.

However, you can count 600€ per year and more (depending on the number of updates and the level of product management required, etc.)

Marketing and promoting your e-commerce site in Cameroon

The cost of marketing and promoting your e-commerce site is around 100,000 FCFA per year but it depends on the frequency of promotions, the management of social media and the addition of content to the e-commerce site .

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We are specialists in the Creation of Professional Websites with several years of experience serving companies and individuals around the world. Consult our achievements by CLICKING HERE

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